The Cultura de Paz microsite is a space to find information about the actions for peace that UAM Cuajimalpa carries out with ANUIES, other allied institutions and collaborators.
The logo of the program is made of the word peace in Morse code, a universal and visual language, and it is part of the logo of each section to create unity in the design and with the word Peace.
The color palette takes the institutional colors of UAM Cuajimalpa, black and turquoise, so the university stays present in the design, and the site has many white spaces to suggest peace and unity between the contents. The fonts are Gandhi, the font of the microsite’s identity, and Helvetica, the institutional font of the Universidad Autónoma Metropolitana.
The site is a repository of content, resources, links and news that can be consulted at any time. It has four sections, Building a Culture of Peace, Educating for Peace, Communicating for Peace, and Resources and Documents, each with its own content repository.
Jornadas por la Paz
The same identity became the visual system of the first Jornadas por la Paz (September 18–22, 2023), a week of conferences, workshops and conversations organized with ANUIES and the Research Network on Culture of Peace, Justice and Strong Institutions.
The Morse-code word peace frames the title next to a dove that carries the program’s palette. The system covers the general poster, social media carousels, daily programs, and an announcement for each conference, workshop and radio program.
