Experience

1. 2023

   Valvoline Global OperationsCurrent

   Digital Solutions Consultant

   Oct 2023 – present (3 yrs)

   Kentucky, United States · Remote

   Driving the adoption of Salesforce-powered business transformation initiatives across global markets by connecting strategy, technology, user experience, Behavioral Change Design and organizational readiness. Responsible for ensuring teams are prepared, trained, and supported throughout the implementation lifecycle, from design and testing to deployment and long-term adoption.

2. 2022

   UAM Cuajimalpa

   Designer, Editorial Projects and Design area, DCCD (Division of Communication and Design)

   Jan 2022 – Oct 2023 (1 yr 10 mos)

   Cuajimalpa de Morelos, Mexico City, Mexico

   • Provide advice and support in the editorial design elements for internal and external communication.
   • Lead design projects for events organized by the Division of Communication and Design, including branding, web design, book cover design and editorial.

   Projects

   • CSE: redesigning the experience of school servicesService design · 2022–2023
   • UAM Cuajimalpa: COVID-19 signage design systemService design · 2020–2021
   • Cultura de Paz: branding, website and eventsBranding · 2023
   • Granados Chapa: brandingBranding · 2023
   • Revolución y DiseñoEditorial · 2023
   • MONDIACULTBranding · 2022
3. 2020

   Huitzi Solutions

   Lead Project Manager, Salesforce Admin & Consultant, UX/UI Designer

   Jun 2020 – Oct 2022 (2 yrs 5 mos)

   Boulder, Colorado, United States

   • Project Lead Manager of all the company projects, managing dev, admin, design and multidisciplinary teams (3–10 people).
   • Certified Salesforce Admin working for almost three years as a consultant with clients using HIPAA compliance, NPSP, Sales Cloud, Service Cloud, Marketing Cloud, etc.
   • Led Salesforce projects with the Agile and Scrum methodology and Behavioral Change Design (COM-B model, logic model).
   • Created a new Salesforce data model and architecture from scratch for Mi Casa Resource Center, merging NPSP, Sales Cloud and the EDA model from Education Cloud.
   • Worked on the company's operational processes, documentation and design system.
   • Managed the company's HR processes (recruiting, interviewing, etc.).
   • Managed the hands-on work for the Salesforce instance, including the complete user lifecycle, all changes and new implementations, and environment management.
   • Developed solutions, refined them with stakeholder feedback, implemented and iterated.
   • Leveraged Salesforce functionality to meet stakeholder requirements while maintaining system, data and process best practices.
   • Provided technical support and end-user documentation (Vuepress) to Salesforce users, including managed packages and integrated third-party applications.
   • Updated end users on new features and shared best practices through formulated training.
   • Monitored Salesforce usage, data hygiene and process indicators to identify and address issues proactively.
   • Proactively identified and implemented process, data and system improvements and customizations (for example, SBA reports).
   • Developed knowledge of processes across the business and thought critically and strategically about the evolution of workflows, integrations and systems across the organization, identifying possible gaps and issues before they arose and working efficiently toward their resolution.
4. 2020

   IEXE Universidad

   UX/UI Developer

   Jun 2020 – Sep 2021 (1 yr 4 mos)

   Mexico City metropolitan area

   • Front-end development and project UX lead at IEXE Tec, using user-centered design principles, service design, design thinking and analytical UX methods. Conducted UX research and user interviews.
   • Developer responsible for the UX/UI redesign of the e-learning platform, and manager of an IT team of 4 developers.
   • Designer and project lead manager of the design system for IEXE Tec.
   • Designated designer of the user experience (interviews, user flows, visual styles, wireframes and prototypes).
5. 2019

   Tecnológico de Monterrey

   Web and Editorial Designer

   Oct 2019 – Jun 2020 (temporary contract) (9 mos)

   Querétaro, Mexico

   Responsible for the development, web design, editorial and branding of the project.

   • Created visual design prototypes, designed icons and developed solutions for a new navigation system.
   • Conducted user research through targeted interviews and extensive usability testing before and after the redesign.

Education

1. 2014

   UAM Cuajimalpa (Metropolitan Autonomous University)

   Bachelor of Design

   2014 – 2019 (5 yrs)

2. 2020

   Salesforce · Trailblazer profile

   Salesforce Administrator Certification

   2020

Languages

Spanish (native) · English (proficient)

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